妍美生活店设计

Design for Yanmei Life Shop

 

项目背景:

 

妍美生活店是位于重庆涪陵的一个高档购物商城。与一般普通购物商城不同,妍美生活店不仅在品牌多样化,更以“优雅、柔和、简欧”作为其品牌内涵,从物品摆设到分区设计都用心到了极致,让妍美生活店集品质与时尚元素于一身,以此打造出别树一格的超级购物商城。

 

设计呈现:

 

妍美生活是针对年轻爱时尚,追求生活品味的白领女性为主,基于此,我们设计出:随处摆放的花饰,仿佛能闻到芳香扑鼻;原木的结构流露着自然的质感,整个生活馆的格调充满女性的柔美和简欧优雅,看着这些,真实的感受到优雅女性的品质生活。既让顾客耳目一新的购物体验,更能让妍美生活店在消费群体内产生较高的记忆识别度,起到良好的推广效应。

 

 

 

 

 

 

Background :

Yanmei Life shop is a high-end shopping mall which located in Fuling, Chongqing. Differ from general shopping malls, Yanmei Life shop not only has diversified brands, but also takes “elegance, softness and simplicity”as its brand connotation. From the item classification to the district design, Yanmei life shop set quality and fashion elements in one-body in order to act create a super shopping mall with its own style.

 

How to present:

Yanmei Life is aimed at the lifestyle-oriented white-collar women who love fashion. Based on this, we designed floral ornaments placed everywhere; the structure of the log revealed natural texture. The entire life shop is full of feminine softness and simple elegance. The audience can truly feel the elegant quality of life of women. It can help customers refresh shopping experience, but also improve Yanmei Life’s high memory recognition degree among the customer groups, playing a good promotion effect.

 

 

 

 

 

 

 

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