Plan and design for terminal identity of Suncoo
Suncoo is a private enterprise that integrates the research and development, manufacture, sale and service of sanitary ware products and accessories. Today, it has been one of the fastest growing enterprises in sanitary ware industry. “Suncoo”brand is well-known in the profession, however, the brand appeal and style of current situation of the terminal is not clear causing that customers can’t remember the brand. What’s worse, it is not conducive for Suncoo to long-term high growth and brand promotion because of high cost and can’t be adapted to local conditions and other disadvantages.
D&M is entrusted to design the brand of Suncoo with a clear positioning. On the basis of comprehensive consideration of the continuity and practical application of brand identity, the overall idea is come up according to the brand temperament. What’s more, to strengthen the brand identity through shaping and executing the personality of brand vision, increased users’ intuitive preference to “Suncoo”and enhanced their double memory recognition to Suncoo.
1. Strengthening brand identification to improve the brand grade of Suncoo.
2. The visual impression of the door with splendid, simplicity and internationalization.
3. It is necessary to strengthen the symbol of Suncoo and to shape the unique brand identity.
4. Improving the replicability and ductility of the door.