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尚高卫浴终端形象规划设计

Plan and design for terminal identity of Suncoo

 

项目背景:

 

尚高卫浴是一家集卫浴产品及配件研发、制造、销售和服务为一体的民营企业。到今天已是卫浴行业发展最快的企业之一。尚高出品一直以来以对生活艺术、高雅时尚、经典等等气质叠加而出众。“尚高卫浴”品牌在同业有知名度,但现在终端现状存在品牌诉求和风格风格不明确,品牌记忆度不强,及造价高不易复制不可因地制宜等弊端,不利于尚高的长期发展和品牌推广。

 

创意源点:

店与面受委托为其品牌明确的定位进行设计,在综合考虑品牌形象延续性和实际应用性的基础上,依据其品牌气质进行整体构思创作,通过对品牌视觉的个性和执行塑造来加强品牌的识别个性,增加了用户对“尚高卫浴”的直觉喜好,更提高客户对“尚高卫浴”的双重记忆识别度。

 

解决方案:

1.强化品牌识别,提高尚高品牌档次
2.门头需要大气、简洁和国际化的视觉印象
3.需加强尚高品牌个性的符号,塑造尚高独树一帜的品牌基因
4.提高门头的复制性和延展性

 

 

 

 

 

 

 

 

 

Background:

Suncoo is a private enterprise that integrates the research and development, manufacture, sale and service of sanitary ware products and accessories. Today, it has been one of the fastest growing enterprises in sanitary ware industry. “Suncoo”brand is well-known in the profession, however, the brand appeal and style of current situation of the terminal is not clear causing that customers can’t remember the brand. What’s worse, it is not conducive for Suncoo to long-term high growth and brand promotion because of high cost and can’t be adapted to local conditions and other disadvantages.

 

Originality:

D&M is entrusted to design the brand of Suncoo with a clear positioning. On the basis of comprehensive consideration of the continuity and practical application of brand identity, the overall idea is come up according to the brand temperament. What’s more, to strengthen the brand identity through shaping and executing the personality of brand vision, increased users’ intuitive preference to “Suncoo”and enhanced their double memory recognition to Suncoo.

 

Solution:

1. Strengthening brand identification to improve the brand grade of Suncoo.

2. The visual impression of the door with splendid, simplicity and internationalization.

3. It is necessary to strengthen the symbol of Suncoo and to shape the unique brand identity.

4. Improving the replicability and ductility of the door.

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