图片

穹顶之下智在呼吸—海尔健康空气智慧解决方案设计

Under the dome, breathing intelligently—Health Air Conceptual Design

 

背景分析:

 

当今所有公司都在挖掘客户深层次的利益需求,都在寻找着客户的痛点说话,什么又是海尔的“深利益”?

“雾霾中国”、“中国空气病”全民忧虑的情况下,海尔是不是该玩点不一样的东西?

海尔应该:卖空气、卖健康、卖空气解决方案。

概念呼之欲出“穹顶之下 智在呼吸”

借势“穹顶之下 人人自危”的大舆论环境,凸显海尔空气产品的价值感和存在感,赢得广大公众关注。

 

创意源点:

 

借势《穹顶之下》,打造出一个拥有巨大“穹顶盖”的大空间,“穹顶盖”之下设立一个两层高的投影幕,投影雾霾天雾效果;在四周摆放海尔空调,整个空间设计提示这是为全家人提供清新氧气的智慧空气解决方案,突出海尔强大的智能产品技术,引发顾客注意和兴趣。营造出一个自然清新的环境呼吸空间体验。

 

 

 

 

 

Background:

Nowadays, all companies are digging deep for customers’ interest requirements, and are also speaking around the pain point of customers. But what is Haier’s “depth interest”?

“Chinese haze”and ”Chinese air disease”haunt people, so does Haier should play something different?

Conceptual proposal is to sell air and health.

So the design concept is coming out: Under the dome, breathing intelligently.

Under the environment of the public opinion: "everybody feels in danger while under the dome", Haier Air Products are highlighted the sense of value and existence and have won the public's attention successfully.

 

Originality:

Create a large space with huge dome cover with the help of the <under the dome> and set up a two-story projection screen under the dome cover to achieve the effect of haze and fog day; in addition, place Haier air conditioners around the cover, giving tips to the public: this is the Health air solution proposal which provide fresh air for the whole family, highlighting Haier’s strong smart product technology and triggering customers’ attention and interest. The aim is to create a air breathing space of natural fresh environment for customers.

图片
图片
图片
图片
图片
图片
图片
图片
图片
图片
图片

联系电话:400-991-6008      +86 -20 -37262826        联系邮箱:wedesign@vip.163.com

图片
图片
图片