Background:

Under the background of the Internet+ era, the three major operators have gradually transformed their off-line services to on-line, such as payment and functions opening, while vigorously developing the multi-business cooperation and consulting services on off-line. According to the standard of abroad O2 and Orange, with Gcable network as a clue to U interaction, supplemented by the network peripheral products, to build sales space that customers can enjoy their diversified entertainment experience.

Originality:

The theme is defined as“Happy Live”.

Take spirit as dimension — Happy Live is the mark of the times, that is people’s spiritual yearning for life and entertainment. Embedded products among the spiritual atmosphere often can activate the entertainment genes of the users’ hearts.

Take function as dimension —  Happy Live (such as surfing, moving, karaoke, games) is a kind of spiritual enjoyment and a functional upgrade to the Internet and its peripherals, implying that these devices already perfect blend of entertainment and life. Directly come into the space dimension of “Happy Live”, which imitate living situation of living room, supplemented by cloth, fish, sheep, flowers and other soft decorations, creating home life atmosphere fulled of the sense of entertainment.