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广电网络营业厅设计

Design for Gcable business hall 

 

背景设计

 

国内在互联网+的时代背景下,三大运营商逐渐将交费、功能开通等线下业务移至线上,而在线下大力发展多业态合作的体验、咨询服务,酷炫而极具科技娱乐感。我们对标国外的O2Orange,以广电网络为线索,U互动为主,网络周边产品为辅,构建一个多元化娱乐体验销售空间。

  

我们的创意

 

我们将主题创意定为乐活:

 

精神维度乐活,是时代的印记,即人对生活娱乐化与娱乐生活化的精神向往。精神氛围内嵌入产品,往往更能激活用户内心深处的娱乐基因。

功能维度·(冲浪、电影、K歌、游戏),是一种精神享受,是对网络及周边设备的功能升级,寓意这些设备完美融合了娱乐与生活,直接进入乐活境界空间维度模仿客厅生活情境,辅以布艺、鱼羊花等软装,营造充满娱乐基因的、有代入感的居家生活氛围。

 

 

 

 

 

 

Background:

Under the background of the Internet+ era, the three major operators have gradually transformed their off-line services to on-line, such as payment and functions opening, while vigorously developing the multi-business cooperation and consulting services on off-line. According to the standard of abroad O2 and Orange, with Gcable network as a clue to U interaction, supplemented by the network peripheral products, to build sales space that customers can enjoy their diversified entertainment experience.

 

Originality:

The theme is defined as“Happy Live”.

Take spirit as dimension — Happy Live is the mark of the times, that is people’s spiritual yearning for life and entertainment. Embedded products among the spiritual atmosphere often can activate the entertainment genes of the users’ hearts.

Take function as dimension —  Happy Live (such as surfing, moving, karaoke, games) is a kind of spiritual enjoyment and a functional upgrade to the Internet and its peripherals, implying that these devices already perfect blend of entertainment and life. Directly come into the space dimension of “Happy Live”, which imitate living situation of living room, supplemented by cloth, fish, sheep, flowers and other soft decorations, creating home life atmosphere fulled of the sense of entertainment.

 

 

 

 

 
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