PPTV苏宁黑电专区设计

PPTV Suning’s black electricities section design

 

 

项目背景:

PPTV聚力传媒,专注网络电视领域的技术产品创新和市场运营。PPTV与苏宁云商在北京宣布联合。在未来,PPTV和苏宁的战略合作将一直继续。双方一方面打通苏宁和PPTV的已有会员,通过PP云大数据,准确地分析用户行为、为用户精准推送内容;另一方面,与苏宁O2O线上和线下渠道打通,PPTV智能硬件品牌可通过线下实体消费,弥补了互联网产品实体销售的短板。

 

设计任务

1 、场地 95 平方。

2 、要求结合电视体验,融入家居场景氛围。

3 、走苹果专卖店的设计风格

 

Project background:

PPTV is a media focuses on technological product innovation and market operations in the network television field. In addition, PPTV and Suning Cloud business announced they a joint in Beijing. On the one hand, they shared their existing members and through using PP Cloud big data so that analyzing users’ behavior and push content accurately to users. On the other hand,  with combining Suning’s on-line channel with off-line channel, PPTV intelligent hardware brands could sell in the off-line stores. It can remedy the shortcoming of internet products selling in the off-line stores.

 

Design task

1, site 95 square.

2. Combining the TV experience with the atmosphere of a home scene.

3, take the design style of Apple store for reference.

 

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