博怡净水终端SI 设计

 Boyi  terminal of water purafication SI design 

项目背景:

中国消费者越来越重视饮水安全,可是安全、便捷、时尚、经济的选择并未出现,BARRIER依托于全球领先的技术研发实力,带给中国消费者的不仅仅是高品质的净水产品,更有欧洲成熟的环保理念,用最纯净的初“芯”,与中国人健康饮水同行!

 

设计思路:

寻找核心策略和独特创意

打造独具品牌美学的零售形象和内核

显著提升零售卖场的空间坪效

 

空间调性

以三大维度思考

科技—精致—生活

 

科技感的视觉元素

研究水的形状、分子、等元素,给予它光感、质感的创意手法,创作出视觉聚焦的科技感。

 

精致感的生活品质

独特的品牌颜色,通过高质感的金属、石材等材料,更能体现出对品质生活的精致最求。

 

精美的生活方式

研究精美的舒适生活情境,高品位的家装,对生态自然的憧憬,搭配出BWT的生活方式。

 

 

Background of the project:

Nowadays Chinese consumers are paying more attention to drinking-water safety, however, safe, convenient, fashionable, and economical options haven’t emerged. BARRIER relies on the world’s leading technology so that brought high-quality water purification products and mature concept about environmental protection. Providing healthy drinking style to Chinese by using the purest chip.

 

Design ideas:

Finding core strategies and unique ideas.

Creating a retail image that is peculiar in aesthetic kernel.

Ameliorating space effects significantly.

 

Spatial tone:

Think in three dimensions

Technology - Exquisite - Life

 

Technological visual elements

Studying water shape, molecules,ect. By giving it light perception and textured creative methods, designing the focused visual technology.

 

High-end quality of life 

Combining textured materials such as metal and stone with unique brand colors could better reflect the exquisite quality of life

 

Exquisite lifestyle

Searching the exquisite comfortable living situation,tasted home decorations and the longing for eco-system and then  matching to the BWT lifestyle.

 

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