苏宁黑电类产品专区空间创意

 Spacial originality of Suning black electricity area

 

项目背景:

互联网时代重新定义电视的概念,在渠道端如何全场景、全客群的实现覆盖也成为品牌形成核心竞争力的关键;如何在线下店面创建了一个“深互动的、高科技加持的、多屏多维的电视体验平台”未来商业体的零售体验空间则至关重要。

 

设计任务:

1 、场地 350 平方(含品牌厅+ 主题厅)。
2 、科技、有趣、未来感的整体功能风格。
3 、凸显苏宁独有内容:体育、影视会员、龙珠直

  播、品牌联盟PPOS 、服务。
4 、便于快速拆装复制的模块化体验区。

 

空间视觉营销解决方案

 

1、苏宁与顾客的“核心利益共性点”?

  智能的/科技的/家居电视/全新生活方式!

 

2、苏宁有什么不一样的地方吸引顾客?
  苏宁的特色解读是“深互动的、高科技加持的、多

  屏多维的电视体验平台”!

 

3、苏宁的专业感和信赖感如何有效传达给顾客?
  自有空间创建“苏宁第三方”评价语系!

 

4、POP平面再到整个区域的酷
  炫科技环境空间设计的整合视觉创意,得到客户高

  度认同。

 

Background of the project:

In the Internet era, the concept of TV was redefined.The key point of generating the core competence for a brand is implement the coverage of whole scene and all customers.

 

Design task:

 1, site 350 square (including brand hall + theme hall).

2, the overall functional style of technology, fun, and future sense.

3, highlighting Suning's unique content: sports, film and television members, Dragon Ball live, brand alliance PPOS, services.

4. A modular experience area that facilitates disassemble and replicate rapidly.

 

Space Visual Marketing Solution

"The common point of core interests " between Suning and customers?

Smart / Technology / Home TV / Brand New Lifestyle!

What difference does Suning have to attract customers?

Suning's unique interpretation is "deep interactive, high-tech possessing, multi-screen and multi-dimensional television experience platform"!

How Suning effectively transmits professionalism and sense of reliable to consumers?

Creating "Suning Third-Party"  System with its own space!

From POP plane to integrating visual design of technology environment in the whole area, D&M has been highly recognized by customers.

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