苏宁优趣体验店品牌视觉创新空间

Suning  U-Fun Experience Store Brand Vision Innovation Space

项目背景:

 

科技是一种优趣的东西

苏宁电器顺应年轻人喜欢新颖产品的趋势,推出新奇特的产品专区,网上购买线下体验,同时苏宁的实体店也在转型,所以苏宁要在线下主要的终端店设置这些新奇特的体验专区,打造一个年轻人喜欢 的高科技炫酷的环境空间。

 

设计源点:

 

打造出一个科技与趣味对接的品牌视觉创新空间 ,一个点题的名字可以起到与消费者沟通的作用,店与面首先从专区命名入手,“优趣”就是优越的生活,趣味的产品,店与面从命名、LOGO设计、POP平面再到整个区域的炫酷科技环境空间的整合视觉创意,得到客户高度认可。

 

 

 

Background of the project:

Technology is a diverting thing!

Suning complies with the trend that youngsters pursue       novelty, lunches a novelty product zone, customers could purchase merchandise online and experience offline.At the same time, Suning's physical stores are also undergoing transformation.Therefore, Suning wants to set up these new and unique experience zones in main off-line terminal stores . Create a high-tech and cool environment for young people.

 

Design source:

To create a space for brand visual innovation where technology and fun are connected.A pointed name can play a role in communicating with consumers.D&M start with naming zone, Excellent Funmeans superior life, interesting products.From naming,designing LOGO to combining visual creativity between POP plane and the cool technology space of the entire area,D&M has been highly recognized by customers.

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