美味智造—美的生活电器技术展厅

Midea - delicious and intelligent cooked—Living electrical appliance exhibition hall

 

背景分析:

 

美的生活电器要进行主流品类核心技术展示,这次的任务是把理性单调的产品技术展厅让人“一见钟情”,这不仅是对展厅高颜值的要求,更要让高冷的核心技术情感表达,面对这个挑战任务,店与面又做了一次让客户满意的事情。

 

我们的策略:

 

展厅是一个讲故事的地方,单个技术的展示像是散落的珍珠,用故事将它们串联起来,让人更容易产生整体记忆。

 

我们从食材研究到产品技术再到出品结果,完美展示了食材变成美味的美妙过程,并以声光电装置为观众带来美的先进产品技术的震撼演示。

 

Background:

Midea living appliances is about to hold a core-technology show of mainstream products.This time,our task is to make customers love at first sight of rational and monotonous exhibition hall, which is not only the requirements for high-valued image of the exhibition hall,but also the emotional expression of core technology.

 

Strategy:

The showroom is a story-telling place.The display of a single technique is like a scattered pearl,which connect them with story-telling,making it easier for people to create a whole memory.

 

From foodstuff research to product technology to production results, we demonstrated the wonderful process of turning food into delicious food and presented the stunning demonstration of Midea's advanced product technology to the audience through using acoustic optoelectronic devices.

 

 

 

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联系电话:400-991-6008      +86 -20 -37262826        联系邮箱:wedesign@vip.163.com

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