Terminal image promotion design of Haier kitchen and refrigerator
With the advent of the Internet era, the terminal is turning into a new possibility which is a new communication platform,from a sales outlet. At present, interaction and experience the hot trend of the terminal retail. However,it still only focuses on product display and space division causing that the value of terminals fails to break the limitation of regional occupation. It is necessary to think about the meaning of future terminal from a higher and farther perspective if one wants to break through this limitation. D&M is successfully allowed more people participated in space which is not only a function of partition,but a new release platform. Within this platform, each audience is allowed to get involved in releasing in order to achieve breakthrough from region to global.
With the combination of operating space and the form of gathering audience, to achieve platform transformation from the product sales to experience dissemination.
The interaction of online and offline enables every attendant become a we-media,realizing the possibility of shooting all targets in various form of transmission and making the terminal become offline platform with interaction and experience by breaking through the restriction of traditional sales platform.In other words, the terminal become a new sales platform with dissemination.Online buy,offline experience.
From the 1.0 era of terminals modular design to the 2.0 era of differentiated design of brand terminals, we create a future experiential communication platform marking the advent of 3.0 era terminals, based on Internet thought of consumer participation, interaction, experience, sharing and dissemination.