海尔厨卫冷柜终端形象提升设计

Terminal image promotion design of Haier kitchen and refrigerator     

 

背景设计

随着互联网时代的到来,终端正从一个销售网点变成一种新的可能,一种全新的传播平台的可能。互动、体验是当下终端的热潮,然而,它仍只是围绕产品陈列和空间划分展开,终端的价值仍未能突破区域幅射的局限,想要突破这一束缚,必须:站在更高更远的视角思考未来终端的意义所在。D&M通过互动及互联网技术让更多人参与到空间内空间不仅是功能分区,更是全新的发布平台。在平台内,每位受众都可以发布、参与进来,从而实现区域到全球的辐射突破。

 

我们的创意

通过经营空间与聚合受众的形式,实现从产品销售平台到体验传播平台的转变。

 

以全球星厨房的形式,用明星的影响力及用户之间的互动沟通聚合受众,拓展终端互动空间,发挥体验传播平台的作用。

 

线上线下互动使现场每位参与者都成为一个自媒体,以各种形式的传播实现幅射全部目标的可能,使终端突破传统产品销售平台的限制,成为线下互动、体验、传播。线上购买的全新体验式传播销售平台。

从终端模块化设计的1.0时代,跨过品牌终端差异化设计的2.0时代,我们基于消费者参与交互、体验、分享与传播的互联网思维,打造属于未来的体验式传播平台,进入终端3.0时代!

 

 

Background:

With the advent of the Internet era, the terminal is turning into a new possibility which is a new communication platform,from a sales outlet. At present, interaction and experience the hot trend of the terminal retail. However,it still only focuses on product display and space division causing that the value of terminals fails to break the limitation of regional occupation. It is necessary to think about the meaning of future terminal from a higher and farther perspective if one wants to break through this limitation. D&M is successfully allowed more people participated in space which is not only a function of partition,but a new release platform. Within this platform, each audience is allowed to get involved in releasing in order to achieve breakthrough from region to global.

 

Originality:

With the combination of operating space and the form of gathering audience, to achieve platform transformation from the product sales to experience dissemination.

 

The interaction of online and offline enables every attendant become a we-media,realizing the possibility of shooting all targets in various form of transmission and making the terminal become offline platform with interaction and experience by breaking through the restriction of traditional sales platform.In other words, the terminal become a new sales platform with dissemination.Online buy,offline experience.

 

From the 1.0 era of terminals modular design to the 2.0 era of differentiated design of brand terminals, we create a future experiential communication platform marking the advent of 3.0 era terminals, based on Internet thought of consumer participation, interaction, experience, sharing and dissemination.

 

 

 

 

 

 

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