美图2016超级店设计

Design of Meitu 2016 Super-store

 

项目背景:

 

黄晓明angelababy的世纪婚礼在上海举行,豪华伴手礼中包含着一台风靡娱乐圈的美图手机。

一直以来美图手机留给人的印象是:潮流、拍照神器、偏女性化。其品牌魅力在中国女性心中留下深刻的印记,在都市中再掀时尚风潮。

 

创作呈现:

 

美图超级店的设计方向:打造科技界的时尚品!

美图手机是新生明星品牌,但手机市场竞争何其激烈,美图手机如何放大优势,突出重围?

创意解决之道:店与面洞察到消费者对手机品质的核心诉求,从“品质与特色”出发,重新定义美图手机,整个空间设计以简约素雅的白色为主色,银色金属强调质感,实木纹点缀情感,枚红色输出品牌。在消费者心中建立美图手机=潮流拍照的手机的认知,助力美图手机从市场中突围。

 

 

 

 

 

Background

The wedding of Huang Xiaoming and Angelababy was held in Shanghai, the luxury gifts with Meitu phone that are very popular in showbiz.

All along, the impression the Meitu phone leaves people is that it is a camera, which is popular and mainly for women. It brand charm left a deep impression in the hears of Chinese women, setting off a fashion boom in the city.

The creation presentation:

The design direction of Meitu Super-store : create the fashion of science and technology

Though Meitu phone is the new-star brand, the mobile phone market competition is fierce. How can Meitu show off its advantages to come out ahead?

 

Innovative solution:

D&M insight into the core demands of target customers on the phone quality, starting from the “quality and features”to redefine Meitu phone. The whole space is designed with simple and elegant white-based color, silver metal texture, solid wood grain that embellish emotion, and the rose red to output the Meitu brand.

To build the identity of Meitu phone in the minds of consumers - the recognition of trendy cellphone, helping Meitu break through the phone market. 

 

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