Design of Meitu 2016 Super-store
The wedding of Huang Xiaoming and Angelababy was held in Shanghai, the luxury gifts with Meitu phone that are very popular in showbiz.
All along, the impression the Meitu phone leaves people is that it is a camera, which is popular and mainly for women. It brand charm left a deep impression in the hears of Chinese women, setting off a fashion boom in the city.
The creation presentation:
The design direction of Meitu Super-store : create the fashion of science and technology
Though Meitu phone is the new-star brand, the mobile phone market competition is fierce. How can Meitu show off its advantages to come out ahead?
D&M insight into the core demands of target customers on the phone quality, starting from the “quality and features”to redefine Meitu phone. The whole space is designed with simple and elegant white-based color, silver metal texture, solid wood grain that embellish emotion, and the rose red to output the Meitu brand.
To build the identity of Meitu phone in the minds of consumers - the recognition of trendy cellphone, helping Meitu break through the phone market.