美的空调智慧空气体验馆

Wisdom air of Midea air conditioning experience hall

 

背景分析

我们进入“智慧空气生态圈”的科技时代,“美的”作为空调行业巨头必须另辟新镜。

如何通过商业空间的创新来营造“智慧、科技”通过IFA展带给我们的启示: “智慧、科技”是通过真实的感官体验获得征服和认可,而不是靠口号。

 

我们的创意

我们找到了一个很能代表智慧和行为的字眼“灵”代表智慧空气

设计核心词:有温度的空气智慧

空间主题策略:风影灵动,风代表空气、影代表超炫的声光电、灵代表智慧、动代表交互体验

空间ICON:空灵  既有清晰的“空气智慧”字面的意思,又有空静而带有灵活气息的境界。

将空间分为六大主题:灵.气,灵感、灵秀、灵思、灵活、灵鉴

 

设计要点

站在行业的肩膀上构造“智慧空气生态圈”

1、单一且有过滥之感的情景体验升级为屏障的“感官交互体验”

2、辅以高科技的声光电强化顾客与产品的交互体验,增强顾客对“智慧、科技”的感官认知

3、为“美的空调智慧空气”进行专属的符号识别,塑造高端智慧空气生态圈的NO.1印象。

4、大气场、大城小家、聚焦产品智能体验、标识与功能卖点声光电化,充分释放空间创造无障碍视界。

 

 

 

Background:

As we enter the age of "Wisdom air ecosphere", Midea, as an air conditioning industry giant, must make new contribution.

How to create "Wisdom, Science and Technology" through innovation in business space? The inspiration from IFA exhibition bring to us is: "Wisdom and technology" are just recognized by real sensory experience instead of slogans.

 

Originality:

We found a very spiritual word “Ling”to represent wisdon and action.

Key word: Wisdom air with temperature

Strategy: Feng Ying Ling Dong(风影灵动);the Feng represents air,the Ying of sound and light,the Ling on behalf of wisdom,the Dong of interactive experience.

Space ICON: Kongling(空灵)

Not only does the word of “Kongling”has the clear literal meaning of “wisdom air”,but can bring the spirit of being static and active

Divide space into six theme: Lingqi(灵气)、Linggan(灵感)、Lingxiu(灵秀)、Lingsi(灵思)、Linghuo(灵活)、Lingjian(灵鉴)

 

Design point:

Stand on the shoulders of conditioning profession to create “Wisdom air ecophere”

1.A single and indiscriminate situational experience is upgrade to a screen of “sensory interactive experience”.

2.With high-tech sound optoelectronic strengthening the interactive experience between customers and products,and enhancing customers’ sensory perception of “wisdom,technology”.

3.To make special symbol recognition for “Wisdom air of Midea air conditioning”,shaping the high-end and No.1 identity of "Wisdom air ecosphere".

4.The strong vigour,the big city but small house,intelligent experience of products and the acousto-optic electrification of marking and function selling point that fully utilize the space to break through limitation and broaden horizon.

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