Interior design of Haier freezer
Firstly, we should know that whatever it is freezer, ice-bar or refrigerator, the common goal of them is to keep fresh.
What kinds of consumers are we facing? They refuse common, be spoiled by the market, with strong personality and appetite, also they pursue self-enjoyment. Do all of these labels are enough to describe them?
What is their taste? They like fresh and emotionally resonant things that are different, personal and assertive.
The trend of the future of visual merchandising and display is:
1. The interactive experience is an excellent way for the brand to have a deep communication with consumers and output the identity of product and brand.
2. Multiple, less common; all business activities will be consumer-centric;
3. Pursuit of simple, more sense of the picture and the scene, without setting the barriers for consumer to use.
Moreover, consumers are no longer regard “fresh”is new. So, it can activate the consumers sense of resonance with one word of“self-willed”.
With black, white, gray and texture of the main colors to create a style and personalize showing space. In response to the concept of “self-willed freshness”, we adopted the concept of “iceberg”to activate the terminals’ visual sensing at this time. And also, through the multi-dimensional cutting, the simple space becomes active and vivid space visual atmosphere by bright multi-colours.