海信中央空调体验店设计

Hisense Experience Store of Central Air Conditioning Design

 

项目背景:

中央空调各大品牌均在市场有亮相,但市场认可依然很模糊。海信中央空调如何集采众长?如何打造基于产品利益与顾客利益对接的、全新的浸润式体验空间?

 

需要解决的问题:

1、产品重新分类,划分客餐厅、别墅、荣耀家、地 暖、新风等几个系列。

2、增加体验互动意境,强化引流聚流,吸引消费者注 意力和延长停留时间。

3、更好的展示产品功能,如动态演示等。

4、整体风格要体现海信集团的温暖信赖又不失海信中 央空调的专业科技性

5、表现海信中央空调是国内唯一一家合资品牌。

6、展示出中央空调的专业性,例如管道连接工艺。

7、让消费者充分了解并在体验钟认可我们产品的核心 价值输出。

 

空间设计策略

空间设计概念:科技简约家

 

空间关键词:居家

生活情境的迷你植入,营造亲和力,降低空间硬度,软化交易防备。

 

空间关键词:专业

声光电的动态显示在强化功能利益的同时,更具吸睛力,提高聚流量,专业感的心智认知更清晰。

 

空间关键词:科技

科技蓝光辅以层次分明的商业照明,让简约更具内涵

 

 

Project background:

All the major central air-conditioning brands have appeared in the market, but the market recognition is still very vague. How does Hisense Central Air Conditioner collect other brands’ advantages.How to create a brand-new infiltration experience space based on product profits and customer benefits.

 

issues that need resolving:

 

1. Products need to be reclassified,divided into guest restaurants, villas, glory home, floor heating, fresh air and other series.

2. Increasing the interactive artistic conception, intensify the drainage of crowds.Attract consumers' attention and prolong the residence time.

3. Show products function better,such as dynamic presentations.

4. The entire style should reflect the warmth and reliable of Hisense group without losing it’s professional.

5.  To tell customers that Hisense is the only joint venture brand in China

6. Demonstrate  the the professionalism of central air conditioning, such as pipeline connection technology.

7.  Let consumers fully understand and approve the core value of our products during the experience process.

 

Space Design Strategy:

Space design concept: technical and simple home.

Implanting life situations slightly to create affinity and to reduce the angularity of space and to soften the customer defense.

 

Space Keywords: Professional

Dynamic display could enhance the benefits of functions.Meanwhile,it could be more eye-catching and increase the flow and have a clearer sense of professional knowledge.

 

Space Keywords: structured commercial lighting assisted by technology blue-ray,making simplicity has substance.

 

 

 

 

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