幽灵威慑:另一个世界,另一个我

Ghost Deterrence: Another World, Another me

海尔旗下孵化的游戏笔记本品牌领导者“机械师”的名字源于电影《机械师》。

 

机械师游戏本传达的是一种军事硬汉精神,以胜利“V”的盾牌作为品牌识别,神秘的黑、冷酷的机械质感,酷炫的蓝、无与伦比的速度感,共同构建了机械师的品牌基因。

 

军事游戏向来是全球玩家的热门首选,代表着最先进最强大的科技水平,且对电脑配置有着较高的需求,机械师的独特差异化空间价值恰恰来源于“玩家心中的军事机械黑科技”。所以,空间中,提取了“幽灵战机”的感官元素,作为整个空间的视觉沟通语言。

 

空间颜色处理上,黑色营造出神秘和专业,蓝色营造出科技和梦幻、金属带来强大的视觉冲击力,网板代表高度戒备、轻奢潮爆的机械硬朗电竞感。

 

 

 

The name "Machinist" of Haier's incubating game notebook brand leader is derived from the film "Machinist".

 

The mechanic game book conveys a military tough guy spirit, with the victory "V" shield as the brand recognition, mysterious black, cold mechanical texture, cool blue, unparalleled sense of speed, together to build the brand of the mechanic gene.

 

Military games have always been the hottest choice for players around the world, representing the most advanced and powerful technology, and have a high demand for computer configuration. The unique and differentiated space value of mechanics comes from the "military mechanical black technology in the hearts of players." ". Therefore, in the space, the sensory elements of the "ghost fighter" are extracted as the visual communication language of the entire space.

 

In terms of space color processing, black creates mystery and professionalism, blue creates technology and dreams, and metal brings powerful visual impact. The stencil represents a highly alert and sleek mechanical sturdy e-sports.

 

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