IFA新零售饕餮盛宴 - D&M现场报道(上)

Feast on new retail - live report by D&M

一年一度的柏林IFA,洞悉家电行业的你们都期盼已久了吧。今天,前方来自D&M的零售空间设计师将会带你们前往IFA,参加一场世界最大规模、最具影响力的家电技术盛宴。

 

智能化,已成为未来家电的趋势。以人为本,是智能化的根,也是世界各家电品牌为此努力的方向和动力。

 

接下来,让我们跟随D&M的眼睛,一起看看这次世界各大家电品牌为我们带来的未来生活,和他们在这次IFA中的空间展示。

The annual IFA in Berlin, you know that the home appliance industry has been looking forward to it for a long time. Today, the retail space designer from d&M will take you to IFA to participate in one of the world's largest and most influential february of home appliance technology.

Intelligent, has become the trend of future home appliances. People-oriented, is the root of intelligence, but also the direction and motivation of the world's home appliance brands. Next, let's follow d&M's eyes and take a look at the future life that the world's major brands have brought us, and their space show in this IFA.

博世(BOSHC)向来是家电行业的视觉领军者,这次也不例外。

 

以色彩为主打的空间氛围,有趣而生动的陈列体验,以生态种植为主的未来概念,无一不引人入胜。

 

还有吸尘器区域的设计也是一大亮点,抛开以往地毯实体体验,以多媒体实时表现宠物的毛发被轻易的打扫,且配合墙面的多媒体微慢镜头播放宠物的毛发掉落,针对性感受力极强,彻底满足用户的精准需求。

Without surprising, BOSHC has became the visual leader in househood appliance industry for many years.

 

As it is specialised in creating colorful space atmosphere and interesting vivid display experience, along with futuristic concept of organic farming in this place.Therefore, it attracts visitors a lot.

 

 Vacuum cleaner area was also a highlight zone. BOSHC represented that pets fur could be cleaned easily in real-time, instead of conventional experience by using real carpets. highly specific sensitivity has been showed as it coordinated with muiltimidea playing the process of pet losing their hair in slow-motion.Satisfying customers’ needs to a great extent.

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西门子(SIEMENS)延续了品牌惯有的风格和调性,黑科技和都市元素。科技蓝光贯穿了整体视觉传达。

 

梦幻科技城市的设计主题显露未来已来的野心;
斑马线与路面指向符号的设计更传递出新城市生活方式;

High-technology and metropolitan elements were continuously used in SIEMENS exhibition, with blue lighting expressing sense of technology in over visual communication.

Zebra Crossing and directional mark are conveying new lifestyle.

Moreover,surrealistic theme send the ambition of future has already came

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