美活家,GE美国通用厨房的生活哲学

American lifestyle- GE’s philosophy on kitchen

美国通用家电为美国知名家电品牌,至今已拥有超过126年历史的品牌传承。拥有精装工程项目配套全美第一、嵌入式厨电市场占有率全美第一、家电客户满意度以及空间装潢业指定使用率全美第一等。并拥有超过600位资深研发工程师,超过5000个专利、90项标准高于UL标准。


倡导“以美好,致生活”为现代生活理念的通用家电,在被并购重新进入中国市场之际,急需要一个全新而独具价值符号的商业零售空间印证其强大的科技实力与理念魅力。
 
店与面认为:厨房素有“家庭后花园”的美誉,也是最能体现文化特色与亲情伦理的重要组成部分。中式厨房往往是“家庭主妇的战场”,仅仅承担家庭日常饮食的功能,缺少家人之间的情感沟通。 而美国厨房是家庭中最重要的场所,美国的家庭价值观也是”以厨房为中心的感情交融地“,为家人与亲友提供了交流互动的场所,是新的情感枢纽和温度计,创造美好生活记忆、感受生活的乐趣和美妙。
 
美活家,是店与面为GE美国通用厨房量身定制的生活美学印记概念。店与面以高端品质、自由开放、互动体验为空间策略关键词,为通用家电打造一个焕发活力的百年品牌应有的商业形象。

America General Electric,a brand has over 126 years history, is well known for its domestic appliances. GE’s equipment ranks among the top with its integrated kitchen taking up the largest market share in this country .Satisfy all the customers by its exquisite programs, so GE is the preferred brand in Space Furnishing industry. At the moment, GE has featured more than 600 sophisticated engineers, and at least 5000 proprietary technologies along with 90 criteria are greater than UL standard.

 

GE advocates “better things for life”. As it was being acquired by Hair and retargeting Chinese market, GE is starve for a brand-new commercial retail space where possessed distinct brand value to reveal its cutting-edge technology and concept.

 

Kitchen is hailed as Family Backyard. D&M upholds that it’s one of the important part of being embody cultural characteristics and individual emotions. What we should not ignore is that a typical Chinese kitchen cannot take the role of affection bond. In other words, it’s just the housewife’s field combined diet function. By contrast, kitchen in America is the most crucial one that provides a interactive space for family members and create ideal life full of fun, under the Americans’ value of “family ties is around kitchen”.

 

American lifestyle is a customized concept for GE. D&M applied  strategy-based key words like upscale,open,interactive,forging a dynamic business image for this time-honored brand.

简约白+品质蓝+质感金,打造一个全新的美式生活厨房终端.

A fantastic American kitchen terminal is created through succinct white, delicate blue and noble gold

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以中性偏黄色灯光渲染出充满生活气息的厨房场景,每一个角落都是交流分享的自由氛围。

Every corner is filled with dynamic atmosphere in this vitality scene on account for the neutral but partial to warm light

 

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自由、开放的空格局,分享、交流的良好氛围。

一个美国精英文化的真实厨房写照。

An open tempo-spacial pattern featuring dynamic atmosphere
A kitchen landscape about realism under America’s elite culture

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