D&M
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流淌艺术之美 - 卡萨帝终端展示升级策略
Flows in art - Casarte’s terminal promotion strategy
卡萨帝（Casarte），海尔旗下的高端家电品牌，源自意式生活灵感，以艺术家电和嵌入一体化厨电为核心产品线。秉持“创艺家电，格调生活”的品牌理念，卡萨帝在“汲取精致生活的灵感，缔造永恒的艺术品质”的核心品牌设计语言下，每一件产品都诠释着家电生活艺术化的趋势。
由“高端生活电器制造者”转变成“高品质生活方式的引领者”，这个理念的转变需要品牌内部的深度共识与外部顾客群体的心智认知全面接轨方可达成，卡萨帝必须更注重高端品质生活体验，一个高品质的“家”，一个精致“艺术空间”的概念的价值输出。
店与面由“艺术体验新生活”为创意源点，重新优化提升卡萨帝的品牌互动体验空间，营造一种生活艺术沉浸氛围，增加消顾客购物体验和乐趣，延长顾客逗留时间创造更多的交易可能。强烈的艺术视觉氛围自带引力，并可形成地标式分享景观，艺术生活情境旨在贩卖对未来生活的憧憬，顾客获得的不仅是产品的使用价值，更重要的是卡萨帝艺术家带来的生活质量与梦想满足。
Casarte, a upscale electric sub-brand with Hair, which core ranges is artistic appliances and integrated kitchen products.It originates from Italianate life. Takes on the concept that innovation domestic appliances contribute to exquisite life, Casarte interpretates artistic variation tendency in electric with the design language of “ delicate style creating permanent artwork”.
Casarte has transformed a manufacturer into a leader as itself , based on brand cognition and customer awareness reach a consensus. Casarte gives high priority to infuse quality living experience into a sepecified space, for the sake of expressing artistic concept.
D&M claims that art brings about new life pattern. A reliable immersive atmosphere is created by optimizing interactive experience. As a consequence, consumers will definitely have better shopping enjoyment and they will proactively stay here longer, resulting more transaction possibilities. The store is synonymous with a landmark where resounded with artistic atmosphere. Casarte is aimed to disseminate visions for future life combined its products and brand values.
营造一种生活艺术沉浸氛围，增加消顾客购物体验和乐趣，延长顾客逗留时间创造更多的交易可能。
Immersive artistic experience is created , elevating possibilties for consuming.
强烈的艺术视觉氛围自带引力，情景展示贩卖对未来生活的憧憬，
消费者获得的不仅是产品，更重要的是卡萨帝艺术家带来的生活质量与梦想。
The artistic scene is communicates visions of future life. What more important acquisition for customers is passion for life instead of products merely .
既是一处商业区景观，也是一处城市景观，更是一个更开放的艺术家电体验空间。
It’s more than a commercial room and urban landscape, but also an open artistic space.
