萌触

Cute touch

色彩选择最显著的视觉感官

它可以混沌，也可以强烈厚重

通过黑与黄冷暖间色外观设计

激活顾客一种神秘沉静的视感触觉

凝视万花筒幻彩变幻的光感

宛若回到童年纯真且快乐的时光

Color selection is the most obvious visual sense,it can be chaotic,it can also be strong and heavy,through the black

and yellow cool and warm appearance design,the customers have a mysterious and calm visual sense of touch.

Staring at the changing light of the kaleidoscope is like returning to the innocent and happy childhood.

萌嗅

Cute smell

酸甜苦辣咸味道从气孔散发

顾客通过轻轻一闻

瞬间卷入味觉的交响时空

触动一种生活品味而悠闲的惬意

The sour,sweet,bitter,spicy and salty taste radiates from the stomata,and customers can smell it gently.Instantly

involved in the symphonic time and space of taste.Touch a kind of leisurely comfort of life taste.

萌味

Cute taste

品尝食物治愈心情的味觉体验

唤醒生活幸福感

回归家纯粹温馨的仪式感

在萌味区

将体验一场美食DIY乐趣

舌尖品味的交织空间

给顾客感受家人间满满的爱

The taste experience of tasting food to heal the mood,awaken the happiness of life,and return to the pure and

warm ritual of home.In the Meng Taste Zone,you will experience an interweaving space of gourmet DIY fun and

tip-top taste,giving customers a feeling of love among their families.

这是一

萌FUN童心，重拾发现、探索、好奇的童年时光。

运用喇叭造型分支与产品陈列的促销区结合，巧妙凝萃出深邃温度注入空间中，以萌趣视感唤醒沉默生活的热爱。

Cute fun childlike,Regaining the childhood of discovery,exploration and curiosity.Using the horn-shaped branch combined with the promotion area of the product display,ingeniously condensed the deep temperature into the space,awakening the love of silent life with cute and interesting visual sense.

段文字

这是一

02

定格时光

Freeze time

段文字

定格趣味时光，留住美好光影

最萌不止美的小家电，还有捣蛋鬼IP形象墙...

Freeze the fun time,keep the beautiful light and shadow

The most adorable,not only beautiful small appliances,but also the IP image wall of troublemakers...

IP形象墙以捣蛋鬼为原型，通过极简线条勾画与黄为主色调，以热烈明快视感，切入“把爱带回家”概念，

唤醒顾客内心的温度。

The IP image wall is based on troublemakers,with minimalist lines and yellow as the main color,with

a warm and bright vision,cutting into the concept of"bringing love home",and awakening the inner

temperature of customers.

运用捣蛋鬼IP线稿堆叠而成的墙面，加深顾客对IP形象的记忆，并营造场景气氛与聚拢，使空间视觉观感无限延伸。

The wall made up of stacks of trick-or-treating IP line drafts deepens the customer's memory of the IP image,and creates a

scene atmosphere and gathering,which extends the visual perception of the space infinitely.

03

流动光景

Flowing scene

将陈列柜塑造为色彩视感的流动与分隔

注入场感情怀与萌趣，释放内心渴望

激活沉默生活的温度

每个大热IP都有专属主题的陈列柜

增加萌潮店的趣味性与可玩性

加深品牌的记忆感

Shaping the display cabinet as the flow and

separation of color perception

Inject emotions and cuteness into the field,and release inner desire

The temperature that activates silent life

Each hot IP has its own theme showcase

Increase the fun and playability of the Mengchao shop

Deepen the brand's memory

捣蛋鬼萌潮系列

Trick or Treat Series

以黄为主色调，萌暖沉默生活

点亮美好幸福的仪式感

With yellow as the main color,cute and warm silent life

Light up a sense of ritual of beauty and happiness

炊饮系列/大话西游萌潮系列/美的传统系列

Cooking and Drinking/Dahua Westward

Journey Cute Tide/Midea Traditional

以传统为载体

从传统进行创意思考

诠释一种情怀与前卫的交融观感

Take tradition as a carrier

Creative thinking from tradition

Interpret a blend of feelings and avant-garde

04

简致光影

Simple light and shadow

光感在空间穿梭释放

简约或复杂，活力或沉默

传统新概念

在设计中呈递前卫与趣味

展现空间品质感的格调与视感

Light sense in space shuttle reiease

Simplicity or complexity,vitaliity or silence

Traditional new concept

Showing avant-garde and interesting in design

Show the style and vision of space quality

从一个空间，走向另一个空间是视感串联与萌趣童真.

From a space,go to another space

It's visual connection and lovely and interesting childlike innocence

D&M将萌潮体验店注入几何元素，将不同IP贯穿整个空间，传递“把爱带回家”理念，以及融入视觉感官，

加深消费者体验乐趣与幸福感知。

D&M injects the Mengchao Experience Store into geometric elements,inserts different IPs throughout the space,conveys

the concept of"bringing love home".and integrates the visual senses to deepen consumer experience

pleasure and happiness perception.

一种感知，一种交汇

因萌趣唤醒心中爱与幸福的仪式感

用爱化作礼物，凝聚生活温馨

让家更有温度

A kind of perception,a kind of ritual sense that awakens love and happiness in the heart due to cuteness.use love as a gift

to condense the warmth of life and make home more warm.

平面动线图

Plane diagram