BESTORE|A dream encounter with taste buds
"If there is anything in the world worthy of prudence, it is not religion, nor learning, but 'eating' "The writer Lin Yutang said so in.
Nowadays, when it comes to eating,it is no longer just about satisfying your appetite, but also an attitude of living well.
"Our Country, Our People".
The high-end of the snack industry lies in the control of ingredients and processing.That is, the power of food, more expressive of the brand's high-end snacks positioning as well as to create a store sales atmosphere.After field research and close communication with the brand, this case will retain the original "creation" and "playful" design, and enhance the expression of "food power".
In order to know more about the project, the designer searched for the definition of "snack" in Baidu Encyclopedia.According to the information, snack food refers to the food consumed outside the time of the three meals a day. It is casual, spontaneous and joyful, and the atmosphere is more important when enjoying it.
Meet with happiness
The quality and taste of a store can often be perceived from the design of the facade.
Starting from the standard of BESTORE packaging, the designer searched for relevant elements for graphic artistry, and used the symbolic meaning of opening the snack kingdom as the facade decoration, aiming to quickly attract customers' attention.
From the moment you enter the store, open all the sensory cells to taste the joy of good snacks and good taste.
The holiday "theme window" is a popular spot and a stage for product promotion. The seasons change, eat in response to the times, the window is always new, a constant source of happiness.
Based on consumer demand, the optimized sales area has a new look with the whole process of terminal experience from "category sorting" to "terminal selection" and then to "customer shopping combination".The center island cabinet and the back cabinet against the wall create a happy shopping experience surrounded by goodies with a great sense of order, stimulating consumers' desire to buy and even triggering social communication.
Pipe Art Installation
If Space Could Talk
An eye-catching spatial installation with elements creatively derived from pipes, showing the transportation of food during the production process, from raw materials to products.The brand advantage of "good ingredients make good taste" is conveyed at the same time.The art installation that extends from the "Good Ingredients Culture Wall" to the "Self-service Lounge" creates a strong visual impact and a unique brand identity.
Under the Evergreen Tree
Enjoy the good taste of the world
Share, to make the delicious food more divided. The refreshing "tea and beverage lounge area", where the ceiling vision is interpreted by the action of taking sweets.The spherical lights are made of various materials, light and elegant, and hang freely in an artistic way, like a genie exploring freely in the snack kingdom.
The use of "mirrors" in the ceiling to enhance the sense of space.Drawing on the concept of lounging under trees in garden flower beds, tables and chairs in low-saturation hues are staggered next to green gift trees to create a relaxed and comfortable atmosphere in the hope that more people will sit down and more possibilities will occur.
Snacks, a happy supplement to the main meal.Sitting in the "tea and relaxation area", the soft lighting and light colors make people extremely comfortable from visual, tactile and psychological feelings.
During the design process, the difficulty of force majeure was also encountered.The store has two columns that are relatively negative to the retail function, and the designer used mirrored stainless steel to wrap them for a more visually transparent look.At the same time, ad hoc circular seating and simple round table, so that customers can easily slow down and try the goods with their hands, happy full.
Some industry insiders predict that, compared to the traditional restaurant market, casual snacks, the "fourth meal of the long tail market has a richer consumer scene.Designers try to create different consumption scenarios to capture the minds of consumers, enhance the rate of customer entry and retention time, thus driving consumption. Of course, this is a highly technical
The Gift of Nature
Let the taste buds dance
Good ingredients are the foundation of good taste. If you want to unlock more good taste codes, put the raw material box with the chip into the sensor, and the sensor will sense the raw material box, then you can start the traceable taste journey.
Changbai Mountain ancient pine forest, 10 years into a forest. The combination of "the origin of each raw material + product light box screen" is displayed, so that the good taste can be seen.
In addition to the traceability of good ingredients, you can also vote on snack at the "Good Ingredients Culture Wall". Consumers recommend snacks to each other to enhance the interactive experience, and it can be used as a data survey aid for single stores.
The snack spotting list is designed to cure the difficulty of choosing. Today's, quarterly and annual best, so you can easily get the Explosive Goodies.
When I was a kid, I loved to exchange snacks with my buddies. When you grow up, you can't help but share when you see something delicious. In the "Gift Wrapping Zone", you can pick out your snacks and wrapping paper and start DIY to send them out.
Snack store, not limited to snacks. A cup of fragrant flower tea, so that the good taste more long.
Every soul who persists in the pursuit of good taste never settles for less. “New Tasting”,opens a new world of taste buds instantly.Meat, nuts and fried goods, sweets and pastries, dried fruit and vegetarian mountain deliciousness ...... on the tip of your tongue, at your disposal.All of the above are located next to the cashier's counter, so if you need any help, you can ask the clerk in time.
Small snacks, big joy.Meet the right taste of snacks, more happy than meet the Mr.right in the heart. The "food power" faction, dare to taste.Magic snack kingdom, welcome friends of all sizes to visit often.
D&M adhering to the design concept of "making retail innovation more fun and effective" ,focus on brand upgrading and space creative experience design in the new retail field.We are committed to creating top-notch retail space creative experience and brand marketing visual design for forward-looking clients in different .industries,create top-notch visual design for retail space creative experience and brand marketing promotion.
平 面 动 线 图
Project name: BESTORE Flagship Store
D&M (Guangzhou) Creative Design Co., Ltd
Design Team: Jacky, Li Donghui, Chen Binghong, Lu Juncheng
Company website: http://www.shopvmd.com/
Building area: 250 ㎡
Visual: Li Fan, Chili
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