America General Electric,a brand has over 126 years history, is well known for its domestic appliances. GE’s equipment ranks among the top with its integrated kitchen taking up the largest market share in this country .Satisfy all the customers by its exquisite programs, so GE is the preferred brand in Space Furnishing industry. At the moment, GE has featured more than 600 sophisticated engineers, and at least 5000 proprietary technologies along with 90 criteria are greater than UL standard.

GE advocates “better things for life”. As it was being acquired by Hair and retargeting Chinese market, GE is starve for a brand-new commercial retail space where possessed distinct brand value to reveal its cutting-edge technology and concept.

Kitchen is hailed as Family Backyard. D&M upholds that it’s one of the important part of being embody cultural characteristics and individual emotions. What we should not ignore is that a typical Chinese kitchen cannot take the role of affection bond. In other words, it’s just the housewife’s field combined diet function. By contrast, kitchen in America is the most crucial one that provides a interactive space for family members and create ideal life full of fun, under the Americans’ value of “family ties is around kitchen”.

American lifestyle is a customized concept for GE. D&M applied  strategy-based key words like upscale,open,interactive,forging a dynamic business image for this time-honored brand.