SUPOR Experience Store│Love, a warmth that never fades
A space that radiates a warm glow,
diffuses warmth in life,
and eventually becomes poetry and distance
For life, I am a little inspirational person,
colliding with freedom or expressing beauty
from the perspective of the participants.
——A self statement from SUPOR small home appliances
Change and connection are the key to the future of ophthalmic medicine. Multi-level brand value construction and all-dimensional experience in the 1200 square meter space is a new scene that tells a perfect transformation story of "Finding a better yourself", and create a "Youth dream field" that young people are fascinated by nowadays.
I prefer the romantic warmth that is never absent.
I prefer in the corner and look up at the casual,
encounter the diffuse orange light and the horizon of the soft clouds.
I prefer this order,
and I prefer this sense of ritual even more.
This is the inspiration given by SUPOR, and it is also from the free imagination of space.Surrounded by a variety of home appliances, it touches the heart, arouses emotion, and exudes everyone's taste and style of life in the hustle and bustle.
As the first visual perception of space, it is comfortable, it is pluralistic, it is pure, and all these states come together to form the "organic whole"of life.
Focus on the user's product experience, emphasize functional fit and texture life, let the product and space blend and penetrate each other, and bring consumers exquisite and advanced imagery of a beautiful life.
When the city continues to grow, what kind of home will you fall in love with? There is a comfortable living room, carrying your happiness; A warm kitchen that wakes up your taste buds and takes you out of the fatigue of the day.
The kitchen is no longer limited to three meals a day, but has become an ideal place for natural and healthy cooking, as well as a comfortable place for communication.The connection from the touch of a small home appliance to the entire kitchen, let consumers deeply appreciate the things to the beauty of the calm at heart in the process of food class experience.
The whole space is divided into two sections: scene experience area（kitchen scene, living room scene）and sales display area（living appliances, kitchen appliances, cookware appliances）.
The scene space layout makes the placement of all functions smoother.The seats appearing in the space no longer present a "negotiation area" posture, but a place for daily rest and sitting.At the same time, the change of spatial properties also changes the atmosphere of conversation between sales and consumers.
The sales display area, through the combination of the same color and different texture materials, rough, smooth, glossy, elastic and transparent, is not only the taste and texture of the space, but also a subtle emotion, allowing consumers to perceive the texture within reach in the traces of time passing by.
A collection of happy high-value small home appliances, beautiful bottles and cans, natural and simple rattan storage baskets, display carefully designed combinations to create unique lifestyles and habits for everyone. It is a place of diversity and tolerance, "beauty" and "advanced".
The simple and clean lines and just the right white space art, the minimalist spatial outline runs through every corner, is a simple and pure expression, but also to lead the future aesthetic perception.The charm often lies in no trace and just right details, simple and abundant, comfortable by the heart.
It is continuity, innovation, and symbiosis.
Based on the SUPOR brand gene, it continues its local rounded personality and characteristics, with the line language combining of straight lines and arcs ,contrary to the narrow formula of previous commercial design,make the original hard technical space more rounded, and create a comfortable and inclusive spiritual place for every consumer.
Beautiful things come with light, get rid of the cold technological tone, and bring into people's emotional perception.The orange color of SUPOR has become a free, fashionable and diversified vitality factor in the space under the warm country of rendering, so as to awaken consumers' potential feelings and emotions, and stimulate imagination and enthusiasm about life.
The art installation, composed of orange and white L-shaped luminous soft film and round ball, has become the finishing touch of this country, turning everyday objects into art and realizing the resonance of ideal and reality.
In the long and gentle love, the poetic charm of life is indescribable.
Life is essentially a verb.
When interactive scenes are moved in.
When details that can be freely created are added.
The seemingly monotonous space begins to flow.
We emphasize variability, with product booths constructed in N undefined ways, flexibly combined and arranged, unleashing a free and unrestrained attitude, unlocking the creative life.This is a translation of SUPOR's "ingenuity, no difficulty", and it is also an expression of diversity and tolerance in life.
We pay more attention to details, on the basis of meeting the needs of various functions,and then use "interactivity" and "integration" to directly convey the sense of richness and interest to consumers.
Embedding the "Life Prototype",the star product display and experience platform are level with the height of human operation, and supplemented by "props",and ordinary products are photographed with "new ideas of life" .
Haruki Murakami said, "When you take the seemingly boring little things in life with a serious and interesting attitude, you will reap a small but certain happiness, and you will feel that life is very good."
An expression of "quality life"?
From the warm and comfortable space atmosphere, to the perception of multiple life scenes, to the subversive stereotypical detailed performance, to N ingenious inspiration contacts, and the spatial image formed by the integration of installation, lighting, texture, etc., the design is not only a focus on experience and perception, but also a creative response to the brand's "ingenuity, no difficulty".Dissolve complexity with refinement, dissolve fatigue with fun, and expand the boundaries of quality life in this unique way.
D&M adhering to the design concept of "making retail innovation more fun and effective" ,focus on brand upgrading and space creative experience design in the new retail field.We are committed to creating top-notch retail space creative experience and brand marketing visual design for forward-looking clients in different industries,create top-notch visual design for retail space creative experience and brand marketing promotion.
Project name：SUPOR SI Planning and design/SUPOR Xi’an experience store
Client：Zhejiang Supor Co., Ltd
Designer：D&M (Guangzhou) Creative Design Co., Ltd
Designer Team：Qiu Qiping,Li Donghui,Yuan Shanming,Chen Binghong,Hong Yuqin
Party A team：Xie Feng, Shi Weiyang, Shi Xinguang, Li Lin, Dai Li, Liu Huihua, Wu Meng, Zhang Renmeng, Ren Jinglei, Zhou Jie
Engineering management：Zhou Zhiyong,Chen Kanglin
Completion time：May 2023
Visual & Media management：Li Fan,Zhao Qiuping
Written by：Fu Baolan