IAI设计奖（IAI Design Award），简称“IAI”，是亚太地区乃至全球最具影响力和美誉度的设计大奖之一。作为亚洲最具创新力的设计奖项，IAI评审团会对出色的设计作品进行评估并颁发奖项，IAI设计奖被公认为具有高认可度和含金量的全球设计奖，被誉为设计界的“奥斯卡”。

IAI Design Award, abbreviated as "IAI", is one of the most influential and prestigious design awards in the Asia-Pacific region and even the world. As the most innovative design award in Asia, the IAI jury evaluates and awards outstanding design works, and the IAI Design Award is recognized as a highly recognized and valuable global design award, known as the "Oscar" in the design industry.

设计节自2006年至今已经成功举办十五届，获奖者遍布全球40多个国家和地区，专业门类齐全，参赛类别多达上百项，已经成为一个面向全球的综合性设计竞赛平台，竞赛内容涵盖建筑、工业产品、时尚、品牌包装等上百个参赛类别。

Since 2006, the design festival has been successfully held for 15 sessions, the winners from more than 40 countries and regions around the world, with a complete range of professional categories as many as hundreds of categories, has become a comprehensive design competition platform for the world, the competition content covering hundreds of categories such as architecture, industrial products, fashion, brand packaging and so on .

6月22—25日，2023 IAI国际设计节暨第14/15届IAI全球设计奖颁奖盛典于在厦门举行。D&M凭借独具创新的设计从国内外众多优秀参赛作品中脱颖而出，共斩获2项殊荣，其中设计项目「深圳爱尔西柚眼科门诊部」荣获IAI室内医疗空间大奖，「苏宁3C潮玩体验店」荣获IAI室内商业空间大奖。

From June 22 to 25, the 2023 IAI International Design Festival and the 14th/15th IAI Global Design Awards Awards Ceremony were held in Xiamen.With its innovative design, D&M stood out from many excellent entries at home and abroad, and won a total of 2 awards, including the IAI Excellence Award-Medical Space for its design project "Shenzhen Aier See You Ophthalmic Outpatient Department" and the IAI Excellence Award-Commercial Space for its "Suning 3C Tide Play Experience Store".

获奖项目

Awards 01

IAI室内医疗空间大奖

IAI Excellence Award-Medical Space

深圳爱尔西柚眼科门诊部

Shenzhen Aier See You Ophthalmic Outpatient Department

设计项目核心是颠覆以往传统守旧的医疗设计，从品牌理念与视觉设计到品牌体验空间的创建，打造国内眼科医疗领域的高阶服务体验。通过“美”“知”“信”浸润式三大体验版块，在1200平方米的空间进行多层级的品牌价值构建和全维体验，成为一个讲述“发现更好的自己”的完美蜕变故事，打造一个时下年轻人为之神往的“青春造梦场”。

The core of the design project is to overturn the traditional and conservative medical design, from the brand concept and visual design to the creation of brand experience space, to create a high-level service experience in the domestic eye medical field.Through the three immersive experience sections of "Beauty", "Knowledge" and "Faith", the multi-level brand value construction and all-dimensional experience in the 1200 square meter space is a new scene that tells a perfect transformation story of "Finding a better yourself", and create a "Youth dream field" that young people are fascinated by nowadays.

获奖项目

Awards 02

IAI室内商业空间大奖

IAI Excellence Award-Commercial Space

苏宁3C潮玩体验店

Suning 3C Tide Play Experience Store

我们试图设计一个「充满觉醒与反叛意识」的场景化零售体验店。以赛博朋克构建苏宁与目标用户对“潮”态度的定义的共同情感沟通点，表明了苏宁对潮品的严选态度，也唤醒了消费者内心，独立、清醒、明亮，不被潮流裹挟，选择最适合自己的美好潮品。

We tried to design a scenario-based retail experience store that is "Full of Awakening and Rebellion".The common emotional communication point of building the definition of "Tide" attitude between Suning and target users with cyberpunk shows Suning's strict attitude towards trendy products, and also awakens consumers' hearts, independent, sober and bright, not caught up in trends, and choose the most suitable trendy products.

颁奖现场

Awards Ceremony

更多赛事资讯请浏览IAI官方网站

http://www.iai-apdf.com/

D&M店与面，秉承“让零售创新更有趣有效”的设计理念，聚焦新零售领域的品牌升级以及空间创意体验设计。我们致力于在零售创意领域为不同行业的前瞻性客户，打造最顶级的零售空间创意体验和品牌营销推广的视觉设计。

D&M adhering to the design concept of "making retail innovation more fun and effective" ,focus on brand upgrading and space creative experience design in the new retail field.We are committed to creating top-notch retail space creative experience and brand marketing visual design for forward-looking clients in different industries,create top-notch visual design for retail space creative experience and brand marketing promotion.